Creative Specialist
I manage newsletters, websites, and brand systems for organizations that need polished, well-organized creative output.
Get in TouchI work with multi-brand organizations and independent clients to produce consistent, audience-focused materials and build the digital workflows and systems that keep everything running smoothly.
Since 2023, I’ve produced over 100 four- to six-page newsletters across five brands at The Sloan Group, creating distinct layouts, seasonal color palettes, and audience-specific content for each publication. I design in Canva and distribute through Mailchimp, managing recurring deadlines across all five brands simultaneously.
I build and maintain Wix websites for multiple organizations, handling page layouts, service pages, site structure, and booking and membership content. I focus on clear organization, consistent brand presentation, and content systems that teams can update without needing backend access.
I’ve also worked independently as a web designer, creating a custom Wix site for a therapy practice that included CMS-driven content, a scalable site structure, and how-to video guides so the client team could manage ongoing updates on their own.
Beyond design, I’ve led the implementation of an activity management system for a social recreation program -- modernizing registration, attendance tracking, and participant communication, then training staff on daily use.
I’m a Creative Specialist based in Ventura County, California. My background is in media, design, and communication, but my day-to-day work is more operational than most creative roles. I manage recurring deadlines across websites, newsletters, branding projects, and design requests. I develop visual brand elements like color palettes, font pairings, and layout systems. I collaborate with leadership and internal teams to organize information and turn it into polished, audience-facing materials. I’m most useful when a team needs someone who can handle both the creative output and the systems behind it.
Case studies from newsletter production, web design, and video.
100+ issues produced across 5 brands, each with custom layouts, seasonal palettes, and audience-specific content. Built in Canva, distributed via Mailchimp.
View work →Short-form videos, promos, and how-to guides produced for organizations and clients. Concept through final edit.
View work →Wix sites designed and maintained for multiple brands and independent clients, with organized structure, CMS setup, and clear content systems.
View work →I'm available for website builds, newsletter production, brand system development, and ongoing creative support.
creative@laurencshields.com