Newsletter Strategy,
Design & Production

I plan, design, and produce monthly newsletters for multiple brands, handling editorial direction, visual systems, stakeholder coordination, and production from start to finish.

newsletters produced and counting

What Goes Into Every Issue

Each newsletter involves more than layout. Here is the full scope of what I manage across every brand, every month.

Editorial Planning

Outlining each issue's structure, selecting content themes, and determining page flow based on available stories and announcements.

Communication & Coordination

Gathering information from program managers, leadership, and staff. Following up on photos, event details, and approvals across teams.

Monthly Theme Development

Developing seasonal color palettes, accent choices, and visual motifs that keep each issue feeling fresh while staying on-brand.

Layout & Visual Design Systems

Building modular Canva templates with consistent grids, WCAG-compliant color pairs, and reusable components that scale across brands.

Production & Refinement

Assembling final pages, reviewing for accuracy and accessibility, and delivering polished issues ready for distribution.

From Information to Finished Issue

Every newsletter follows a repeatable production cycle. Here is how raw content becomes a polished, ready-to-send issue.

1

Gather Content

Collect stories, photos, event details, and announcements from program teams and leadership.

2

Define Direction

Choose the monthly theme, color palette, and page structure. Decide what leads and what supports.

3

Design the Issue

Build the layout in Canva using modular templates. Place content, adjust imagery, and apply the seasonal palette.

4

Refine & Deliver

Review for accuracy, check accessibility, finalize the design, and prepare for distribution.

Visual Systems That Evolve

Every issue gets a new seasonal palette and visual direction while staying within an established design system. The structure stays consistent while the look stays fresh.

Seasonal Color Strategy

Each month uses two WCAG-compliant base colors and one accent color. Palettes rotate seasonally to keep the design engaging without breaking brand recognition.

Modular Layout System

Templates are built with swappable components: hero blocks, photo grids, event panels, and footer sections that can be rearranged and restyled per issue.

Accessibility by Default

Consistent gutters, standardized padding, and all interactive elements sized at 44x44px minimum for touch-friendly reading. Color contrast tested against WCAG standards.

Brand-Specific Identity

Each newsletter brand has its own personality, from supportive and community-driven to playful and adventurous, expressed through typography, color, and layout choices.

Kindlight newsletter front page showing warm, accessible design with seasonal palette

Kindlight: warm, accessible design for a supported living services audience

Connections newsletter front page showing energetic, playful design with seasonal palette

Connections: energetic, playful design for a social recreation program

Selected Examples

Two newsletter brands shown in detail. Both are prototypes of live publications with names, logos, and content anonymized to protect privacy.

Kindlight

A monthly newsletter for a Supported Living Services provider, designed for adults with developmental and intellectual disabilities and their support teams. I created the full template system from scratch and manage every issue, planning content, coordinating with staff, and producing the final design in Canva for distribution. In production since October 2023.

Connections

A monthly newsletter for a regional social recreation company, built for adults with developmental and intellectual disabilities and their support teams. I designed the full template from scratch and produce each issue, coordinating content, building seasonal layouts, and maintaining a consistent but evolving visual identity. In production since November 2024.

Consistent Output, Growing Scale

This work is ongoing. Every month, I produce multiple newsletter issues across distinct brands with different audiences, visual identities, and content needs.

5

Newsletter brands managed simultaneously

4–6

Pages per issue, custom layouts each month

2+ yrs

Of continuous monthly production since Oct 2023

"Oh I don't like the newsletters, I LOVE the newsletters."

Client response when asked about the newsletters